In a world where trends come and go faster than ever, streetwear is the one style that has become its own language. While at first glance it might seem like nothing more than box logo tees and flashy sneakers, if you dig a little deeper, you’ll find that there’s actually a whole thriving ecosystem of upstart designers pushing the style into new directions. Throw a dart anywhere on the globe and you’re likely to discover a new label infusing their collections with a streetwear-inspired edge. You can find more information about choosing a streetwear tees.
While the term was originally used to describe the clothes worn by a close-knit group of musicians, artists and skaters, today it’s become a way for people of all walks of life to express themselves through their clothing and connect with others who share similar interests. The movement has even reached the upper echelons of luxury, with brands such as Louis Vuitton and Dior tapping into the streetwear culture to create their latest collections.
One of the original streetwear pioneers is Stussy, which was founded in California’s surf culture and has since evolved into a global brand that has defined contemporary style. Their effortless coolness is reflected in their essential hoodies and laid-back pieces that blend surf, music and skate influences.
Another iconic brand is Amsterdam-based Pop Trading Company, which perfectly captures the city’s skateboard heritage. Their designs are a fusion of classic silhouettes, refined aesthetics and a touch of athletic influence, making them an easy sell for everyone from post-workwear downtown guys in New York to footy fans in London.
The founders of New York-based brand Concreted are surfers and skaters who wanted to create a line that would incorporate the spirit of their lifestyle into their garments. Their collection of tees, sweatshirts and jackets is inspired by surfing and skating, combining comfort and durability with bold graphics and colors. Their unique approach to clothing has been embraced by many, including rappers such as Drake and Kanye West.
Designed for a streetwear clothing company, this badge logo is perfect for street-inspired apparel with a modern black and pink palette. The illustration and sans serif wordmark give it a hip and contemporary look, with the pink being a nice contrast to the dark color palette. This logo design is also socially inspired, as it was created for a charity project supporting homeless people in the US.
The last designer we’re going to highlight is London-based A-COLD-WALL*, which was launched in 2015. The label was founded by Samuel Ross, who started his career as a graphic designer and illustrator before becoming Virgil Abloh’s protege at OFF-WHITE. He later worked on his own label, leveraging his knowledge of construction and fashion to produce streetwear-inspired pieces that are both fashionable and functional. His unique approach to clothing has garnered the brand a lot of attention and acclaim, including a collaboration with Ikea in 2019.
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